You are here: Home Law Topics Litigation Lawyer Shenzhen, China Lawyer Cannot Post Bus Bench Ads

China Lawyer Blog - We answer your questions

Shenzhen, China Lawyer Cannot Post Bus Bench Ads


In some areas, city governments and media companies sell space on bus stop benches to commercial advertisers. Using such space is fairly easy; however, you must decide whether the medium will be beneficial to your type of business. While bus bench advertisements are very creative and more affordable than many other mediums, they aren't a good fit for everyone.

The Shenzhen Bar Association first caught the attention of local lawyers this month with an advertisement on a bus bench near the Shenzhen Shekou District Courthouse and also Luohu lawyer's office that exclaimed "Prefer a Shenzhen lawyer!" and offered the business' phone number.

Whenever an attorney comes to me with a question about where to spend his marketing dollars somehow three forms of media that I absolutely despise almost always enter into the discussion.  These three forms of media are: Billboards, Buses and Benches.

Why do I hate these forms of media so much, especially Bus Bench? Below is my argument being a Shenzhen lawyer myself.

Their effectiveness is questionable.  Let’s say you are a criminal lawyer and you plaster your face on the side of a bus.  What are the odds someone who is charged with a crime or is the subject of an investigation will have a pen and paper in his hand right at the time the bus with your face passes by?  How about the odds of this person picking up his cell phone and calling you, from the street, to discuss his robbery charge?

This is true for all three of these forms of media.  They are expensive and their effectiveness is questionable.

You cannot track the results.  With all three of these forms of media you could use a special phone number dedicated just for that advertisement.  This would allow you to track how much business was coming from each bench, billboard or bus.  The problem is that just the tracking alone is expensive.  Forget about the fact that there is no way to measure how many people will actually look at, and read your ads.

Bus Bench ads make you look desperate.  I do not care how you try to spin it.  Plastering your face on the side of a bus or on a billboard looks desperate.  It degrades the legal profession and it degrades you.  There are plenty of alternatives to these three forms of media.  I highly recommend you look into them.

Below is an argument up bus bench lawyer in China:

Bus bench lawyer NEEDED!

"But, most people don't have a lawyer, or have access to a lawyer. When they're seriously injured or in serious trouble, they need to know where they can turn for help."

Advertising on buses, benches and billboards is the worst of the worst when it comes to attorney marketing.

Now that I am watching "Breaking Bad" to its end. Fans of the cable television crime drama's bus bench lawyer Saul Goodman can look forward to the character's spinoff show.

As a Shenzhen, China lawyer I find Saul's antics amusing -- and largely outside the realm of reality. Though I agree that when watching TV and movie depictions of lawyers, a sense of humor and a thick skin is required. While Saul's ads are treated with humor, it wouldn't be possible to run such commercials in China without risking some serious consequences. You have to be truthful, and you can't boast.

  • Goal

  • Fees

The law blog is running by a China lawyer working for a full-service law firm, offering practical, results-driven advice on employment law, divorce, company law, and other legal issues. Our goal is to manage these issues effectively so that our clients can focus on what they could do best.

China Lawyer Blog will charge you under your specific circumstances in the following styles:
(1) Hourly fee arrangements
(2) Contingency fee arrangements
(3) Flat fee arrangements
(4) Percentage fee arrangements

Learn More...


China Lawyer Blog China Lawyer Society

China Lawyer

I am a licensed China lawyer. Most clients are foreign nationals and companies. China Lawyer Blog have associates in Beijing, Shanghai, Tianjin, Guangzhou, Suzhou, Nanjing, Qingdao, Fuzhou, Hainan, Hefei, Wuhan, Xian, Changsha, Xiamen and Hangzhou. Learn More

Latest Comments

Style of Service

This China Lawyer Blog is aiming at providing better knowledge and understanding of Chinese law for foreigners. Should you have any legal issue in China, do not hesitate to contact China Lawyer Blog for consultation. Preliminary consultation is free. Further legal service, however, will be charged in due rate and in due course.

You are welcomed to ask for a quotation pursuant to your specific circumstance.

About author

China Lawyer BLog AuthorPeter Zhu, an experienced China attorney licensed to practice law for more than ten years, the author of this China Lawyer blog, welcomes any enquiry or consultation related to Chinese law.